Paid advertising built around profit, not vanity metrics
Google, Meta, and LinkedIn campaigns planned from unit economics first — target CAC, contribution margin, and payback window set before a single ad goes live. We test creative and audiences weekly, cut what underperforms, and scale the winners until spend is genuinely working harder than it costs.
- Full-funnel tracking from click to closed deal
- Weekly optimization with a shared dashboard
- Creative testing sprints, not one-off ads
- Budget shifted to whatever proves ROI